Personalization has been used with great success at companies such as Amazon, Netflix and Pandora. According to eMarketer, almost half of online retailers found that personalization increased revenue in excess […]
The latest research from global loyalty experts ICLP has demonstrated how a better understanding of passenger motives will lead to increased dwell time and spending in the terminal. While it’s […]
Until the time comes when airlines need to compete for customers again, passenger sentiment many not matter. — Grant Martin Loyalty programs in the airline industry have evolved dramatically over […]
Millennials have quickly become a consumer group that corporate travel companies can no longer ignore. They now make up the largest generation in the US workforce, according to Pew Research […]
Just how important is personalisation for an improved passenger experience in the modern airport world? International Airport Review interviews CHRISTINE FALZON, Business Development manager at ICON and discusses personalisation, technological […]
Auckland Airport launches app-based loyalty programme to boost revenues through personalisation. Auckland Airport has launched a new loyalty programme, through which it will provide passengers with personalised information, services and retail offers […]
Loyalty programs have proliferated across travel, retail, financial services, and other economic sectors. The average U.S. household participates in 29 different loyalty programs, according to the 2015 Colloquy Loyalty Census. The […]
Once they were simply transportation terminals, but airports have evolved into thriving sources of revenue. New in-terminal ancillary services such as nursing pods, sleeping pods, pet relief stations, yoga and […]
