Source: ©The Moodie Davitt Report
NETHERLANDS. Amsterdam Airport Schiphol is partnering with WeChat to provide Chinese passengers with a range of bespoke services from the social media app, responding to demand from an increasingly important passenger group. In doing so, it has become WeChat Pay’s first ‘Flagship Smart Airport’ in Europe.
The number of Chinese passengers at Schiphol has been rising significantly every year, with more than 500,000 departing Chinese passengers in 2018.
Dave Fan, Senior Director of WeChat Pay and Tanja Dik, Director Consumers Products & Services at Amsterdam Airport Schiphol, officially launch the new service.
The flagship consists of three services: WeChat Official Account, WeChat Mini Program and WeChat Pay in Store.
The Amsterdam airport’s Mini Program provides practical airport access information, and also offers online shopping services, covering a wide range of products such as beauty, fashion, watches & jewellery and Dutch souvenirs.
Customers can order and pay for their goods using WeChat Pay, and collect at the airport, saving them the time of finding products and queuing to pay.
Through the app, Chinese tourists will also receive coupons for preferential currency exchange rates and store discounts.
In addition to online shopping options, Chinese passengers can also find specific information about their trip, such as flight details, and benefit from 24/7 customer service.
Amsterdam Airport Schiphol Director of Consumer Products & Services Tanja Dik said: “We are keeping a close eye on digital trends and innovations in order to keep optimising the travel and passenger experience at Schiphol.
“We are extremely proud to be the first airport in Europe to offer our Chinese passengers all the conveniences of WeChat.
“By means of this collaboration, we are offering a travel and shopping experience that is tailored to the needs of Chinese passengers, with convenience as our top priority.’’
Schiphol Airport has set up WeChat Pay experience zones to provide assistance to Chinese travellers.
WeChat Pay Senior Director Dave Fan said that the launch of the WeChat Pay Flagship Smart Airport at Amsterdam Schiphol is “another important milestone for WeChat Pay to establish its ecosystem in Europe”.
He added: “From this hub on the European continent, we will continue to deepen the application of WeChat Pay’s smart solutions in all walks of life across the region.
“We will bring Chinese innovation to the rest of the world, allowing Chinese tourists to travel abroad and enjoy the smart lifestyle they do at home.”
WeChat has almost 1.1 billion active users worldwide, of which 800 million have banks cards linked with WeChat Pay.