Skyscanner lays out vision for the future of airline distribution

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Williams stated: “Our vision for the future is collaborating with airlines in delivering our version of the supplier managed marketplace to travellers worldwide.

“We want to bring airline products on our site as close to the direct experience as possible, with carriers controlling their products and brand while benefitting from our traffic, and audience, across a range of devices.

“This means offering a form of airline store-front.

“For travellers, the experience on Skyscanner is then virtually indistinguishable from the experience on – yet has the advantage of being available on desktop, app or any device.

“Airlines must have the opportunity to stand out in the next generation of distribution, particularly as travellers increasingly expect to be able to transact on smaller screen sizes with shorter purchasing journeys which offer a seamless booking process.”

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