Microchip luggage tag technology and the baggage tech revolution

Baggage handing is undergoing a worldwide tech revolution. To explore this further, International Airport Review spoke to Max Rangeley, CEO, ReboundTAG about microchip tag technology and why it could revolutionise the baggage handling process.

What is ReboundTAG and how does it work?

ReboundTAG is the first microchip luggage tag that works in all airports worldwide. It means that a lost bag can be identified in any airport – it has a radio frequency identification microchip (RFID) for airlines using RFID but also has NFC chip for smart phones, a Qr code and an ID printed on the tag which can be entered manually. It is also integrated with baggage systems so that the owner of the bag is updated by SMS and email when their bag is found.

Could you briefly describe how the ReboundTAG came into being (a brief history)?

We have worked with airlines for several years, from before we even started selling tags Lufthansa showcased ReboundTAG as a way of preventing lost luggage worldwide, including at the Annual General Meeting of IATA where they showcased it for three days to all of the delegates (Lufthansa has generally been the most advanced airline for these types of technologies). We worked with airlines, airport microchip companies and other related parties to ensure that the tags work in all airports.

We were also invited to contribute to the IATA working group deciding standards for microchip luggage tags for airlines – we helped design the system so that tags cannot be cloned by drug dealers/terrorists etc and also so that flight details can be securely encoded onto the chips in specified memory banks, so we have a good knowledge in how these systems work.

Why is ReboundTAG an example of an important product to aviation and the airport industry at present?

Airlines lose around 25 million bags every year and lost luggage is frequently voted the most annoying aspect of modern air travel in polls. Almost all frequent air travellers will have their bag lost by an airline at some point, and we provide the most advanced and effective solution.

On a more general note, what is the biggest challenge facing our industry at present?

Well, security is of paramount importance – nothing is more important that safety – but when it comes to passenger experience lost luggage has to be at the top. When a few hundred holidaymakers or business-people arrive at a destination, statistically there will be several whose bags did not arrive – this has to be dealt with.

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