The robot entertains travellers with several animations aimed at collecting data
Lagardère Travel Retail’s latest staff member at Rome Fiumicino Airport may take some shoppers by surprise.
Aiming to bring some ‘retailtainment’ to the Aelia Duty Free next generation concept at Fiumicino airport, a humanoid robot known as Romeo is welcoming passengers into the Terminal 3 store.
Romeo communicates with visitors in both English and Italian and entertains travellers with several animations aimed at collecting email addresses from customers.
A photo booth animation detects faces and takes photos with a built-in camera. Visitors can then apply their favourite filter to the photo and leave their email address to receive a souvenir picture.
Guess Town is a travel-theme game which invites visitors to guess the shadows of European cities. Whether they win or not, travellers will be required to leave their email address in order to get a voucher (a €10 discount for customers who spend up to €130).
The retailer is also aiming to increase the visibility of perfume and cosmetics by placing the robot at the front of the category. Romeo will also be used to promote in-store animations such as the replica of the famous Bocca della Verita and the Casa del Gusto fine food area.
source : https://tinyurl.com/y7537k6v