The future of airport retail
The future of airport retail
5 DECEMBER | 15:00 GMT
During this live webinar, speakers from IATA consulting, Marnix Groot and Johan Schölvinck, will be addressing a major issue for airports; a consistent fall in non-aviation revenues.
Included in this live session will be a discussion on successful methods that Airports can implement to increase retail revenues, such as monitoring shifts in consumer behaviour and adapting services.
They will also discuss how airports can influence purchasing behaviour by creating greater retail awareness with the use of celebrity endorsements, new seductive retail layouts and techniques to ensure a memorable retail experience for consumers.
REGISTER FOR THIS WEBINAR
Drone users to sit safety tests as part of new laws proposal
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This Christmas more drones than ever are expected to be sold to thousands of people who will fly them without any training at all.
But that may be about to change, with the Government announcing the introduction of a draft drone bill, to be published next spring.
The proposed bill will mean drone pilots will have register and sit safety awareness tests as part of plans to regulate their use.
The new measures will also give police the right to ground drones or to seize drone parts to prove the device has been used to commit a crime.
National Police Chiefs’ Council lead for criminal misuse of drones, Assistant Chief Constable Serena Kennedy, said: “Police forces are aware of the ever increasing use of drones by members of the public and we are working with all relevant partners to understand the threats that this new technology can pose when used irresponsibly or illegally.
“Do not take this lightly – if you use a drone to invade people’s privacy or engage in disruptive behaviour, you could face serious criminal charges.”
Banning drones from flying near airports or above 400ft could also form part of the new regulations.
Currently, drones weighing more than 7kg can’t be flown above 400ft, and they must always be in the pilot’s line of sight.
Most of the drone incidents reported by pilots are made at flight level – that’s around 5,000 ft. But some have even been reported at up to 35,000ft.
The danger can be seen in the increasing numbers of reports from pilots who say they have had a near-miss with a drone.
In 2014 there were only six incidents but in 2015 that rose to 29. Last year there were 71 reports and in the first eight months of this year, there have already been 81.
However, the Government does not want to ban drones completely.
:: Gatwick drone near miss
On Monday a scheme will be launched to support the research and development of drone technology for uses in industry, logistics and healthcare.
Aviation minister Baroness Sugg said: “Drones have great potential and we want to do everything possible to harness the benefits of this technology as it develops.
“But if we are to realise the full potential of this incredibly exciting technology, we have to take steps to stop illegal use of these devices and address safety and privacy concerns.
“These new laws strike a balance, to allow the vast majority of drone users to continue flying safely and responsibly, while also paving the way for drone technology to revolutionise businesses and public services.”
The draft drone bill will be published for consultation and introduce secondary legislation amendments in spring 2018.
source : https://tinyurl.com/ya47nfhr
Three Big Shifts in the Passenger Experience
Three Big Shifts in the Passenger Experience: Is Your Airport Ready?
Rapid and unpredictable changes make aviation both an exciting and an exhausting industry. In the coming decade, three big paradigm shifts—in ground access, security screening, and travel retail—will fundamentally change how airports interact with passengers, and how passengers experience the airport.
These shifts will transform the way we design and operate airports. They will also have a big impact on how airports generate income. Here’s a quick look at what’s ahead:
How Passengers Arrive at the Airport
Parking fees are one of the pillars of the airport business model, accounting for up to a quarter of total operating revenue. But that model is being undermined by a major shift in how passengers are traveling to and from the airport. In the next decade, as ride-hailing apps like Uber increase in popularity—and as self-driving vehicles become a reality—fewer and fewer people will be paying to park (or rent) a car at the airport.
Whether they like it or not, airport operators will need to identify new types of non-aeronautical activities to compensate for the resulting decline in revenue. They’ll also need to redevelop existing parking lots, garages, and car rental facilities for alternative, income-generating purposes. This paradigm shift in ground access is a scary thought for many airport execs—and rightly so. But it also presents a tremendous opportunity to rethink the types of facilities and services that airports offer to their customers on the landside, and to redesign the airport’s access roads and forecourt. How will architects and planners engage with that challenge?
At the same time as parking declines, some airports will begin to transform into intermodal transport centers, embedded in long-distance railway networks. That concept is well established at European hubs like Amsterdam, Paris, and Frankfurt, and it’s on the agenda for Asian and Middle Eastern ones like Istanbul, Shanghai, and Tehran. Thinking ahead, some airports are even evaluating the potential synergy effects that could be derived by linking air terminals with hyperloops.
Overall, this intermodal transition will be good for airports, who can grow their catchment area through high-speed connections on the ground. But opposition from airlines, along with poor coordination between air and land transport ministries, will likely create hurdles. The solution may lie in new forms of cooperative governance, cross-investment, and profit-sharing across various transport sectors.
Bottom line: Whether it’s because of Uber in the US or high-speed trains in China, how your passengers travel to and from the airport will fundamentally change in the coming decade. That has big implications for terminal design.
How Passengers Go Through Security
The automation of security procedures, coupled with the introduction of facial recognition technology, will transform the way passengers experience the transition from landside to airside. Further down the line, it may even render that division obsolete.
In an ideal scenario, these new technologies will eliminate queues, and will make the overall screening process more efficient and less stressful. With that goal in mind, Dubai is planning to unveil the world’s first biometric border checkpoint next year. Passengers will walk through a “virtual aquarium” that will scan their faces, eliminating the need to wait in line. (They will need to apply for pre-clearance, though.)
Airport authorities like the idea of automated security because it brings down labor costs. But automation will also bring new challenges. Most of these technologies are expensive and do not have a proven track record. In essence, we’ll be using the airport terminal as a venue to beta-test them. Glitches—ranging from a short delay to a full-on cyberattack—are inevitable.
Moreover, new technologies can only fulfill their promise if your passengers know how to use them. User interfaces need to be intuitive and accessible: they should be designed for a broad range of travelers, not just for road warriors and engineers. At a recent Aerial Futures conference in Los Angeles, Corgan’s Samantha Flores drove that point home: since many passengers are not frequent flyers, they will be confronted—and confounded—by new technologies every time they fly. How will airports engage these types of travelers?
During a recent visit to a major U.S. hub, I observed an elderly couple try to enter a body scanner at the same time. They were visibly nervous and did not speak English. Two TSA employees, who became increasingly frustrated, could not effectively communicate the importance of entering one by one, leading to a 10-minute delay in the security line. What kinds of innovations—in staff training, in passenger education, and in pictogrammatic signage—could prevent these kinds of incidents from recurring?
Bottom line: In order to harness the full potential of new security techniques, successful airports will strive to improve the technical literacy of all of their customers. They will also develop low-tech contingency plans that can be quickly deployed when technology fails.
How Pax Spend Time (and Money) in the Terminal
Lastly: big changes are afoot in travel retail, as airport shops begin to operate more like showrooms and entertainment spaces and less like venues for making purchases and obtaining merchandise. As the volume of physical products shrinks, we’ll likely see a counterpart expansion of customized services that respond to the needs and desires of specific passenger types.
Successful airports will devise retail strategies that combine online and offline sales channels in a creative and profitable manner. And in order to spur innovation, concessions contracts will need to be reconceived beyond the traditional metrics of footfall and minimum annual guarantees. But that’s a complex topic that deserves its own article—more on that next time.
Bottom line: The shift towards showrooms may be a boon to space-constrained concessions operators, who will need to store less merchandise on the airside. But along with the changes in ground access and security discussed above, the transformation of travel retail will challenge existing ideas about how to design, operate, and monetize an airport. Close coordination between aviation authorities, airlines, retailers, security agencies, and last but not least architects and planners is essential in order to innovate the terminal design process. Is your airport ready?
source : https://tinyurl.com/y8rr3n69
Dubai’s Annual Innovation Showcase
Dubai’s Annual Innovation Showcase
This year’s GITEX Technology Week proved to be a Key barometer of the Emirate’s progress in becoming a Digital Hub
Again this year’s GITEX Technology Week in Dubai was a showcase of the latest and greatest innovations from the world over.
Dubai Police drew international headlines with a hover-bike produced in partnership with Russian drone manufacturer Hoversurf that could help officers reach emergencies faster by Y 2020.
There was also much attention on the drone taxi service the emirate’s Roads and Transport Authority (RTA) is testing with manufacturer Volocopter, and new smart tunnels expected to reduce wait times for passport control procedures at Dubai’s airports to just 15 secs.
Not to mention Hong Kong-based TCL Communication’s decision to unveil its latest Blackberry smartphone, the Blackberry Motion, to the world at GITEX this year following big interest in its previous KeyOne device.
However, it was perhaps the less extravagant announcements related to smart and digital services that served as a true indication of the emirate’s progress towards becoming a technology hub.
Among the key showcases in this area was a smart-decision-making platform unveiled by Smart Dubai. The new platform relies on a data aggregator that forms the platform for Dubai’s transition into a smart city and was used to offer a glimpse of the future.
“The beauty of this room is not only the technology per say, it’s the unification of all the city data that will allow any decision maker – whether it be a city planner or entrepreneur or home seeker in the city – to make a mindful decision,” says Dr Aisha Bin Bishr, director general of the Smart Dubai Office.
The platform forms part of wider approach by the city to digitalise Key services and even the identity and documentation of citizens and residents, and there was progress on display in several areas.
Among the most immediate to make an impact will be a new mobility app from the RTA dubbed S’hai that will allow customers to book and pay for all of Dubai’s transport options through a single platform including metro, tram, bus, waterbus, taxi, e-Hail, Uber and Careem sevices.
Other projects from the authority like a smart crossing system to allow pedestrians time to cross the road and an updated drivers and vehicles app integrated with the Salik road toll system are also set to improve the lives of residents in the coming months.
Elsewhere, a blockchain database system launched by Dubai Land Department will record all real estate contracts, including lease registrations, and link them with Dubai Electricity and Water Authority (DEWA), the telecommunications system and various property related billing systems to simplify the process of renting in the emirate.
The 1st Phase will see the building of a personal tenant database using Emirates ID cards and residency visas to allow renters to make payments electronically without the need to write cheques, print papers or visit a government entity.
Bishr says the eventual goal is for any transaction or process involving a government department in the UAE to be digital, but 1 Key hurdle that still needs to be addressed is buy-in from the courts and legal recognition of digitally signing a contract or invoice.
“We’re bringing many different departments with us, whether it be the court, financial institutes, developers and national institutes also – not only local government – so we can combine them all in one holistic platform so that tomorrow even digital signatory is approved by this,” she says.
Digital Transformation
Beyond the lofty goals of the government in Dubai, the private sector in the Gulf is embracing technology for different reasons, with a Key emphasis on cost savings and efficiency.
“The expectation is we need to cut the spend. That’s the expectation of any strategic initiative of any organisation, small or medium or even a large enterprise. But at the same time growth is a critical element,” says Xerox UAE marketing manager Pankaj Kalra.
Indeed, a brief look through the numerous surveys and reports released around GITEX showed some of the impacts of a dip in economic sentiment in recent years related to the low oil price and other regional issues.
Technology research and consulting firm IDC said in its 1-H report covering the Middle East and Africa enterprise infrastructure hardware market, including servers and external storage, that spending was down 8% Y-Y in 1-H of Y 2017 to $1.1-B.
“I would say with all due respect to IDC that spending is being directed into new technologies which still in my opinion is IT,” says Dell Technologies infrastructure solutions manger for Middle East, Turkey, and Africa, Shams Hasan.
“It is very important to understand that traditional IT spending is decreasing but we as an organisation see that customers are spending even more in the totalitarian universe of technology.”
He suggests pressure to embrace digital and transform their business is leading regional firms to look at what technology needs to be retired or moved to emerging platforms, while demand for technology consulting is increasing as companies look to take their next step.
This in turn is translating into demand in areas deemed the components of digital transformation – namely cloud computing, artificial intelligence, the internet of things, big data analytics and robotic automation.
Khwaja Saifuddin, senior sales director for India, Middle East and Africa at US data storage company Western Digital says demand is exceeding supply in the Gulf region.
“Businesses in the gulf are deploying new storage infrastructure to further develop their data handling competences, and overall data management of internal business information,” he says.
“Additionally, they require vigorous back-up and recovery procedures, and systems that would benefit them to offer and deliver top-notch products and services to consumers.”
Sunil Paul, co-founder and COO of systems integrator Finesse, says priorities vary for companies in different sectors from blockchain and artificial intelligence chatbots for banks to automated customer relationship management and loyalty programmes for other enterprises.
“Digital transformation is not a solution or product it’s not something you can achieve by a programme so it is a journey. In this journey you will find there are various milestones, so this has to be continuous,” he explains.
“If you look at financial services they are possibly slightly ahead. The government, I can see from [Dubai ruler] Sheikh Mohammed’s initiatives that they are far ahead, but other industries are yet to catch up.”
He expects many regional firms that have not already started to, to embark on the first phase of digital transformation – cloud computing – in the next 6 to 18 months. Widespread adoption of other technologies like AI chat bots and digital-based response systems will likely take longer though, he suggests, and it could be 5 years before Bitcoin database technology blockchain is widely used by companies in the region.
In contrast, other areas like cyber security are deemed a more pressing concern for regional firms.
A study released by Russia’s Kaspersky Lab revealed the costs involved with security breaches in the Middle East, South Africa and Turkey, with enterprises paying an average of $591,000 per incident and smaller companies $88,000.
Another survey of Middle Eastern firms with 250 or more employees by US company Fortinet showed 89% had experienced a security breach and 69% had increased their IT security budget from the previous year.
“There is a very real concern today technology-wise and a big emphasis [on security]. It’s the ‘on topic’ with governments and others,” says Alain Penel, regional vice president for the Middle East at Fortinet.
He suggests this concern has meant the sector has not been hit by spending cuts like other areas, with the company seeing “double-digit” sales growth. And further business is expected given the survey’s findings that 75% of IT decision makers believe cloud adoption – and the security to support it is a growing priority for their boards.
“In today’s digital economy, I expect the trend we’ve seen at the board level to accelerate with security being treated as a top priority within an organisations’ broader risk management strategy,” he adds.
Addressing Future Challenges
In other areas too, companies are presenting solutions in reaction to government regulation and initiatives.
Indian enterprise resource planning software company Tally Solutions sees particular potential in the upcoming implementation of a 5% VAT (value added tax) rate across the GCC.
Senior manager for business development Gururajan K expects demand for accounting software in particular to pickup as VAT forces small and medium enterprises to maintain their books to be compliant with the law, which comes into effect in the UAE on 1 January 2018.
“What happens is traditionally some of the businesses, especially for the small sector, they have not been maintaining their books or accounts in a proper manner,” he says.
“VAT is an enabler so that they are able to streamline their businesses and processes so they can have much better control of their whole operation.”
Elsewhere, Japan’s Smartmedical Corp sees potential in the use of its artificial intelligence emotion detector Empath as part of UAE Vice President, Prime Minister and Ruler of Dubai His Highness Sheikh Mohammed bin Rashid Al Maktoum’s initiative to make the UAE 1 of the happiest country’s in the world.
The company is collaborating with the Ministry of Interior and Smart Dubai to see how the technology can be used to measure the happiness of UAE citizens and residents in Key areas.
“Smart Dubai office has already implemented their happiness metre along the metro stations, as you know. We think it’s a good solution to check happiness; however, it is not objective. It is a more subjective technology,” says project manager Hazumu Yamazaki.
The Smartmedical system is able to ascertain a person’s mood, regardless of the language, by the tone of their voice.
This is then shown on a ‘Barometer of Joy’.
“We are also having discussions with Dubai Electricity and Water Authority and they are trying to implement the technology, which can identify emotion, at public centres,” he reveals.
Perhaps one of the most ambitious projects unveiled at GITEX though came from an organisation from the UAE itself, with the unveiling of the Klip application by Emirates Digital Wallet.
The digital payment app, backed by 16 UAE banks, is aiming to make all transactions in the country cashless, from an estimated 75% of the economy that is cash-based today, according to UAE Central Bank figures.
“We believe strongly it will take time to get out of the mentality of cash,” says Emirates Digital Wallet general manager Maki Vekinis.
“We’re not going to push, what we’re going to do is use case pilots in a small geography.”
These pilot projects are expected to begin in the opening months of next year and will gradually be expanded, as use cases are addressed, until the app is ready for a nation-wide rollout among shops and consumers.
“Cash is Cash,” says Vekinis. “For us we will be very successful if we have 50 per cent conversion in five years.”
As these and other projects continue apace the message from Smart Dubai’s Bishr to the private sector is clear.
“We are opening Dubai as a platform to attract all developments and entrepreneurs who have ideas and technologies to bring it here,” she says.
Clearly there will be many more innovations to come as Dubai continues on its journey to become the region’s technology hub.
Source : https://tinyurl.com/yd4dd28z
Ad tech, blockchain and travel
Ad tech, blockchain and travel – a new area for disruption (or not)
Industry first alert! “The very first blockchain-based auction for advertising inventory” is taking place and involves a travel media business selling space on one million printed-at-home boarding passes for a major airline.
AdEx Network describes itself as a “a decentralized ad network” and has linked up with Ink Global, a travel media business with interests ranging from hard-copy inflight magazines to targetted ads on travel documents, apps and websites. It works with more than 20 airlines worldwide.
Ink says that passengers look at their “[printed] boarding passes at least four times” making it “one of the most effective media spaces”.
A Medium blog post from AdEx explains that the auction “will be executed on the Ethereum network via the AdEx mainnet exchange…” and while AdEx is handling the auction, Ink and the unnamed airline “will have final decision in accepting or rejecting bids, as well as all advertising creatives.”
The post makes some bold claims, with AdEx saying the tie-up is “a huge step forward in the reshaping of the online advertising landscape”.
Marketing materials posted onto the AdEx homepage are equally bullish, with claims that AdEx will “disrupt the existing online advertising landscape and address its significant problems: advertising fraud, privacy and consent to receiving sponsored messages, etc.
And there is an animated YouTube video summarising what it does
The extent to which blockchain can be truly disruptive is still the subject of much debate. At a tnooz-hosted session at WTM London earlier this month, Kevin O’Sullivan, lead engineer at SITA Lab, suggested that blockchain could have as big an impact on B2B as the web had on B2C, although that is unlikely to start happening until at least five years down the line.
Ad tech could be in the blockchain firing line as it is a B2B function which relies on a series of intermediaries. AdEx Network seems to think that digital advertising can operate without the intermediaries and that its blockchain-based exchange is a viable alternative.
The tie-up with Ink is an interesting first step but there is a world of difference between producing a snazzy YouTube video and building a successful business using a technology which, let’s face it, currently has significantly more use cases than case studies. Although it might be worth noting that people were probably saying similar things in 1996 when a business called Microsoft Expedia Travel Services debuted on the web.
source: https://tinyurl.com/yajgacnd
Indian passengers using technology to skip queues at airports
Indian passengers using technology to skip queues at airports: SITA survey .
As India’s passenger growth is choking key airports in the country, air passengers are resorting to technology to skip queues and minimize their travel time, shows a 2017 SITA Passenger IT Trends Survey, a global survey released by IT provider SITA and co-sponsored by Air Transport World.
“While the use of technology among Indian airline passengers remains high at check-in (87%) and booking (52%), 2017 saw tremendous growth in other usage points in the journey. The research showed “While the use of technology among Indian airline passengers remains high at check-in (87%) and booking (52%), 2017 saw tremendous growth in other usage points in the journey. The research showed while adoption remains low, self-bag drop usage climbed to 21% from 12% in 2016,” shows the survey, conducted across seven Indian airports, representing 71% of passengers in the country.
Passengers are also demanding new mobile services with 83% saying that they would definitely use flight updates on their mobile. And they would use their mobile for baggage services too: 82% would report mishandled bags and 79% would track their bags in real-time. This comes as no surprise with more than one billion Indians using at least one mobile device in 2016 of which 300 million are using a smart device, the survey adds.
The research also shows 54% of passengers would rather opt to use self-bag drop than go to an airline check-in counter, compared to 33% globally and well ahead of current usage.
“This is good news for the industry as it provides airports and airlines the opportunity to fully benefit from technology to speed up the journey and drive operational efficiencies, helping them meet the demands of rapidly growing passenger numbers across the country,” Maneesh Jaikrishna, Vice President Indian Subcontinent, Eastern & Southern Africa was quoted in the release.
Read more at:
//economictimes.indiatimes.com/articleshow/61764281.cms?utm_source=contentofinterest&utm_medium=text&utm_campaign=cppst
//economictimes.indiatimes.com/articleshow/61764281.cms?utm_source=contentofinterest&utm_medium=text&utm_campaign=cppst
Those Captive Shoppers have just been “Duty Freed”,
Those Captive Shoppers have just been “Duty Freed”, so is this the final death knell for inflight Travel Retail?
“Very soon, you won’t have a trolley going down the aisle in the plane. You order with your mobile phone, and it goes straight to the cabin crew, who will deliver the food to you. That’s already happening in the next two months, and we’ll be giving each of our cabin crew a mobile device very soon.”
That’s what Air Asia’s Tony Fernandes says in a recent article; AirAsia is pulling out the stops to become a “digital airline”, in The Malay Online. He is also quoted saying, “AirAsia is to become a digital airline at the forefront of experimenting with new technology”. Apparently, he doesn’t want our money any more either, or at least, not our cash, “On going cashless in-flight, cash “slows down everything”.
Captive is usually on the tip of every Travel Retail tongue. You will rarely find an article or a whitepaper about Travel-Tech revenue issues that doesn’t use the concept of “the captive consumer” as a reason for increased sales. But, do these so-called imprisoned Travellers really spend, in fact, they’ve never spent that much! So why will they suddenly spend more, when they are free to connect to the world at large?
Since the year dot, only around 19% of Travellers enter an airport Duty Free store and buy, (according to the Dufry CEO) and less than 1.5% of Flyers actually buy such products on the plane, (says John Garner of DFASS, the inflight retail concession giant), and these were the captive ones!
Now, take away the Cart, add inflight Wi-Fi and remove the readership from the paper version of the inflight magazine*, whilst training your Crew to take orders on a tablet, rather than sell face to face and what have you got?
In modern times, inflight Travel Retail (excluding Catering) is primarily a Fragrance, Cosmetics, Watch and Jewellery business, with some impulse gadgets bolted on. Tourists will buy tobaccos or liquors (if available on Charters), but in reality, it majors on easy-to-carry Brands, based on impulse and Crew engagement.
Take these conventional methods away by becoming “too millennial” and you then run your Retail Store strategy through Consumer thumbprints on their phones, or a poke at the seatback screen, but will you really sell more?
I bet if you asked Christine Martin, inflight retail’s leading Crew Training and Consultant in the field of airline sales, she’d tell us that Crew engagement and product knowledge is the main factor that influences the sales performance from that Cart in the aisles. It’s no coincidence that her “iSpy” (Inflight Sales Person of the Year) forum, where Flight Attendants hone their sales skills, has acquired world renown in the Industry for more than a decade.
By taking away that Bar Box, floating by after dinner and before the movie or sleep and what do we get?
Are we now going to dive for our smartphone to order that perfume, watch or those earbuds and where does this leave the correlation with the inflight Mag, almost always picked up right at the end of the runway? Or, how many Tourists returning on Charter flights will continue to think, “I may as well use-up my foreign currency and buy a gift for myself”?
Meantime, those Avionics Firms are all pushing hard with inflight connectivity. We are all yet to read one of their Ivy League market studies or whitepapers (related to Consumer Behaviour and new revenues), that doesn’t claim potential huge shopping revenue growth because the Passengers are captive on board. Many airport retailers, (those who only collect just 19% of Consumers), are also infected with the same glass-half-full thinking.
If the current Captive Consumer doesn’t buy, why will he suddenly buy more when he gets his digital Freedom? Methinks not… he is going to his phone to do what he normally does and those nimble thumbs are going to find Facebook, Snapchat, Twitter or likely a Guide to his destination, with shops and offers galore.
It seems that none of this muddled Airline digital stampede lends itself to increasing that 6% inflight retail share very much. In fact, it is lending itself to the abolition of unnecessary weight, inventory and traditional on board selling techniques.
All of which are no longer “captive” at all, but escaping into cyberspace at 35,000 feet, to a Store that best understands partnerships, easy delivery and the best concept of all…. the lowest prices!
And perhaps, once all those inflight digital thumbs start dancing their way to The High Street, Airlines might just decide that they are better off with Galleys full of Food and Drinks, dump their Duty Free and just acquire virtual revenues from all those Stores on the ground.
*Ink Publishing are the Global leaders for inflight magazines and have substantial evidence of high readership numbers. Many of these Publications include the Duty Free catalogues and price lists.
Thank you to IM Smith for sharing
Source : https://tinyurl.com/y9ghy36j
IATA Holds First Annual Aviation Data Symposium
The International Air Transport Association (IATA) held its first annual Aviation Data Symposium (ADS) last week in Miami, Fla.
The event brought together more than 400 delegates from airlines, airports and technology providers to discuss how to unlock the value of big data in order to improve safety, security and profitability within aviation.
“Big data is transforming our industry,” said Charles de Gheldere, director, travel intelligence, IATA. “New aircrafts are basically data centers, generating terabytes of data; passengers are connected with their watches, with their phones and other devices — there are sensors everywhere. Artificial intelligence is here, machine learning is here.
“Data-driven organizations will take this industry to the next level. The sky is the limit.”
Representatives from airlines, airports and even data-driven companies outside of the aviation industry were on hand to discuss topics broken into four educational tracks – technology, safety and operations, passenger distribution and sales and airfreight data.
IATA announced it would hold another ADS in 2018. The second annual event will take place June 27-28 in Berlin.
source : https://tinyurl.com/y8o4ls99