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	<title>KLM &#8211; Airport Benchmarking</title>
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	<description>Which new technologies will your airport choose?</description>
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	<title>KLM &#8211; Airport Benchmarking</title>
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	<item>
		<title>KLM Airport Experience</title>
		<link>https://www.airportbenchmarking.com/klm-airport-experience/</link>
					<comments>https://www.airportbenchmarking.com/klm-airport-experience/#respond</comments>
		
		<dc:creator><![CDATA[Karima Kouidri]]></dc:creator>
		<pubDate>Sat, 21 Oct 2017 10:45:36 +0000</pubDate>
				<category><![CDATA[Passenger services]]></category>
		<category><![CDATA[Airport]]></category>
		<category><![CDATA[KLM]]></category>
		<category><![CDATA[passenger services]]></category>
		<guid isPermaLink="false">https://www.airportbenchmarking.com/?p=2780</guid>

					<description><![CDATA[To make everyone’s journey go as smoothly as possible we launched six initiatives that improve ease of travel through the airport and create a memorable experience. A handcrafted installation, visualizing [&#8230;]]]></description>
										<content:encoded><![CDATA[<h2><span style="color: #111111;">To make everyone’s journey go as smoothly as possible </span></h2>
<p><span style="color: #111111;">we launched six initiatives that improve ease of travel through the airport and create a memorable experience. A handcrafted installation, visualizing passengers on their way to catch a flight, elegantly highlights each of the initiatives. Our home base Amsterdam Airport Schiphol is currently the third busiest airport in Europe and continues to grow each year. Out of over 60 million passengers, 70% choose to fly KLM and its partners. However, with the airport getting busier each year, this requires investing every day in our passengers, providing innovative, high quality and personal services on the ground to improve their ease of travel. We are currently investing over two million euros daily and will continue to do so by coming up with new services almost every single day. </span></p>
<p><iframe width="560" height="315" src="https://www.youtube.com/embed/Qy62n8IorgE" frameborder="0" allowfullscreen></iframe></p>
<p>&nbsp;</p>
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			</item>
		<item>
		<title>KLM takes next strategic social media step with flight info on Twitter and WeChat</title>
		<link>https://www.airportbenchmarking.com/klm-takes-next-strategic-social-media-step-with-flight-info-on-twitter-and-wechat/</link>
					<comments>https://www.airportbenchmarking.com/klm-takes-next-strategic-social-media-step-with-flight-info-on-twitter-and-wechat/#respond</comments>
		
		<dc:creator><![CDATA[Karima Kouidri]]></dc:creator>
		<pubDate>Sat, 10 Jun 2017 16:00:57 +0000</pubDate>
				<category><![CDATA[Social Medias]]></category>
		<category><![CDATA[Airport]]></category>
		<category><![CDATA[KLM]]></category>
		<category><![CDATA[social medias]]></category>
		<guid isPermaLink="false">https://www.airportbenchmarking.com/?p=2412</guid>

					<description><![CDATA[Customers can contact KLM’s social media service agents 24/7 directly via Twitter and WeChat. &#160; As of today, KLM Royal Dutch Airlines offers her customers around the world booking confirmation, [&#8230;]]]></description>
										<content:encoded><![CDATA[<div class="text_summary">
<h1><b>C</b><strong>ustomers can contact KLM’s social media service agents 24/7 directly via Twitter and WeChat.</strong></h1>
<p>&nbsp;</p>
<p><iframe src="https://www.youtube.com/embed/vdlbpYmt4xs" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe></p>
<p>As of today, KLM Royal Dutch Airlines offers her customers around the world booking confirmation, check-in notification, boarding pass and flight status updates in 10 languages on Twitter and WeChat. This makes information easy to find in a single place, so it is available at the airport, en route or at home. Customers can also contact KLM’s social media service agents 24/7 directly via Twitter and WeChat<strong>.</strong></p>
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<p>The new service will be available to all KLM customers who book tickets or check in via KLM.com and opt-in to receive information via Twitter or WeChat. The roll out starts today and the service will be more widely available in the coming weeks. In 2016, KLM was the first airline worldwide to offer flight documents and information via Messenger. Now, it is first again on Twitter and first airline outside China offering flight info on WeChat.</p>
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<div class="pp_startquote">“After Messenger, offering KLM flight info on Twitter and WeChat is a perfect addition to KLM’s social media strategy. We believe that we should be where our customers are. KLM now takes her social media service to the next level, offering customers the choice of their own favourite channel. And by doing so, we continue to be an aviation pioneer.&#8221;</div>
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<div class="citaat">Pieter Elbers, KLM President &amp; CEO</div>
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<p><strong>KLM on Twitter and WeChat</strong></p>
<p>KLM has over 2.2 million fans on Twitter and receives more than 25,000 mentions on a weekly basis. In September 2014, KLM started her WeChat account, offering passengers 24/7 service, brand content and commercial offers. WeChat is the no. 1 social media platform in Mainland China with 938 million monthly active users<em>.</em> KLM has over 120,000 fans and receives over 6000 questions a week, which shows that Chinese customers appreciate this platform to communicate with KLM.</p>
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<p><strong>KLM on Messenger</strong></p>
<p>Last year, KLM introduced the KLM flight info service via Messenger, which proved to be a success. More than 1.4 million customers received their KLM flight documents and updates via Messenger, 10% of all online KLM bookings are confirmed via this channel and 15% of all online KLM boarding passes are sent via Messenger.</p>
<p><strong>About KLM and Social Media</strong></p>
<p>Since 2009 KLM gained a reputation as an initiator and pioneer in the area of social media services and campaigns in the social landscape. In April 2017, KLM had over 25 million fans and followers on various social media platforms. Through these channels, KLM receives over 100,000 mentions every week, 15,000 of which are questions or remarks. These are personally replied to by our 250 service agents, forming the world’s largest dedicated social media team. On Facebook, Messenger, Twitter, LinkedIn, WeChat and KakaoTalk KLM offers her customers a 24/7 one-stop-shop in 9 different languages: Dutch, English, German, Spanish, Portuguese, French, Chinese, Japanese and Korean. During office hours KLM also services in Italian.</p>
<p>source : <a href="https://tinyurl.com/ybu2adaj" target="_blank" rel="noopener noreferrer">https://tinyurl.com/ybu2adaj</a></p>
<p>&nbsp;</p>
</div>
</div>
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		<item>
		<title>Air France-KLM’s ‘customer intimacy’ strategy</title>
		<link>https://www.airportbenchmarking.com/air-france-klms-customer-intimacy-strategy/</link>
					<comments>https://www.airportbenchmarking.com/air-france-klms-customer-intimacy-strategy/#respond</comments>
		
		<dc:creator><![CDATA[Karima Kouidri]]></dc:creator>
		<pubDate>Sat, 11 Feb 2017 13:07:02 +0000</pubDate>
				<category><![CDATA[Passenger services]]></category>
		<category><![CDATA[Air France]]></category>
		<category><![CDATA[KLM]]></category>
		<category><![CDATA[strategy]]></category>
		<guid isPermaLink="false">https://www.airportbenchmarking.com/?p=1928</guid>

					<description><![CDATA[Air France-KLM’s ‘customer intimacy’ strategy: new technologies, human interaction and innovation. As investment in new technology continues, Air France-KLM is not losing sight of the significant and positive impact that [&#8230;]]]></description>
										<content:encoded><![CDATA[<h1>Air France-KLM’s ‘customer intimacy’ strategy: new technologies, human interaction and innovation.</h1>
<figure id="attachment_32223" class="wp-caption alignnone"><figcaption class="wp-caption-text">As investment in new technology continues, Air France-KLM is not losing sight of the significant and positive impact that human interaction can have on the customer experience.</figcaption></figure>
<p>The Air France-KLM group has an enviable reputation when it comes to using technology to enhance the customer experience. Its central role in the Spencer robot and Happy Flow single biometric token trials, its investment in the development of electronic bag tags and tracking devices, and its use of artificial intelligence to create automated customer service channels provide just a handful of examples of how both Air France and KLM have embraced innovation in recent years.</p>
<p>Michel Pozas Lucic, Air France-KLM’s Vice President Customer Innovation and Care, has been at the centre of many of these projects, and when FTE caught up with him this month, he explained that the group has more ambitious plans afoot as it strives to become “the leading airline in customer intimacy”. In order to achieve this goal, technology has a crucial role, but, as Pozas Lucic explained: “From research and practice, we know that the way we interact with our customers has the largest impact on how they experience their journey with us.”</p>
<p>Air France-KLM is currently investing heavily in its CRM (customer relationship management) system and in customer care and recovery as part of this strategy. Pozas Lucic explained that the goal is to ensure that front-line staff have an accurate real-time view of their customers, and on any servicing needs or commercial opportunities.</p>
<p>“The challenge for airlines with so many online and offline touchpoints is to gather all relevant customer data and make them instantly available,” he explained. Work is going on behind the scenes to ensure that all areas of the business, from the cabin to the contact centres to the ground staff, as well as all other departments, have an aligned and accurate view of exactly what is happening.</p>
<p>Providing an example of how this connected CRM system will soon benefit the passenger experience in practice, Pozas Lucic provided the following example of a connecting passenger who is flying Delhi-Amsterdam-Chicago. If they have pre-ordered a vegetarian meal and by mistake the meal is not on board, as things stand the crew member cannot create a new vegetarian meal on board, but offers you alternatives and apologies. If the problem lies within the booking details, chances are the passenger will not have a vegetarian meal ready for them on the next leg of the journey either.</p>
<p>“What we will be able to do soon is that the cabin crew will put a message in their device asking the ground staff to pick you up at the gate, take you to the airline lounge and offer you a vegetarian meal,” he explained. “A message, probably an automated message, will also be sent to adjust your booking details so that it doesn’t happen on the connecting flight and the return flight.” These capabilities should become reality before the end of 2017.</p>
<p>read more at : <a href="https://tinyurl.com/h3k98n7" target="_blank" rel="noopener">https://tinyurl.com/h3k98n7</a></p>
<p>&nbsp;</p>
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		<title>KLM&#8217;s Robot Spencer</title>
		<link>https://www.airportbenchmarking.com/klms-robot-spencer/</link>
					<comments>https://www.airportbenchmarking.com/klms-robot-spencer/#respond</comments>
		
		<dc:creator><![CDATA[Karima Kouidri]]></dc:creator>
		<pubDate>Sun, 07 Aug 2016 10:19:54 +0000</pubDate>
				<category><![CDATA[Airport]]></category>
		<category><![CDATA[Passenger services]]></category>
		<category><![CDATA[Robot]]></category>
		<category><![CDATA[KLM]]></category>
		<category><![CDATA[passenger services]]></category>
		<category><![CDATA[robot]]></category>
		<guid isPermaLink="false">https://www.airportbenchmarking.com/?p=801</guid>

					<description><![CDATA[KLM passengers tested Spencer the Robot at Amsterdam Airport Schiphol. I’m Spencer. I’m a robot that helps KLM transfer passengers at Schiphol. Man oh man! It is really busy at [&#8230;]]]></description>
										<content:encoded><![CDATA[<h1>KLM passengers tested Spencer the Robot at Amsterdam Airport Schiphol.</h1>
<p>I’m Spencer. I’m a robot that helps KLM transfer passengers at Schiphol. Man oh man! It is really busy at that airport. So it’s no surprise that some transfer passengers lose their way. Fortunately, I know the airport like the back of my stainless steel hand. I’ve spent quite a bit of time riding around to find out where everything is.</p>
<p>Spencer in a nutshell;<br />
Offers help to transfer passengers.<br />
Watches out for other passengers while doing its job.<br />
Scans boarding pass info.<br />
Calculates the distance and travel time to the gates.<br />
Avoids large crowds.<br />
Never loses track of its passengers.<br />
Looks great in selfies <img src="https://s.w.org/images/core/emoji/17.0.2/72x72/1f609.png" alt="😉" class="wp-smiley" style="height: 1em; max-height: 1em;" /></p>
<p>My operating system has learnt lots of new things, but I won’t bother you with that. It’s a pretty technical story and, well, I can’t even follow all of it myself.</p>
<p><iframe src="https://www.youtube.com/embed/ir_Ku4rCOO8" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe></p>
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		<title>Open Data : Air France-KLM ouvre son API Open Data</title>
		<link>https://www.airportbenchmarking.com/air-france-klm-ouvre-son-api-open-data/</link>
					<comments>https://www.airportbenchmarking.com/air-france-klm-ouvre-son-api-open-data/#respond</comments>
		
		<dc:creator><![CDATA[Karima Kouidri]]></dc:creator>
		<pubDate>Wed, 06 Jul 2016 15:13:47 +0000</pubDate>
				<category><![CDATA[Big Data]]></category>
		<category><![CDATA[Air France]]></category>
		<category><![CDATA[KLM]]></category>
		<category><![CDATA[Open Data]]></category>
		<guid isPermaLink="false">https://www.airportbenchmarking.com/?p=564</guid>

					<description><![CDATA[Air France-KLM ouvre son API Open Data Parcours, tarifs, taxes, conditions de transport, statuts des vols en temps réel… Air France-KLM veut accélérer la mise à disposition de jeux de [&#8230;]]]></description>
										<content:encoded><![CDATA[<h2 class="copy-paste-block">Air France-KLM ouvre son API Open Data</h2>
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<p>Parcours, tarifs, taxes, conditions de transport, statuts des vols en temps réel… Air France-KLM veut accélérer la mise à disposition de jeux de données et d’API à l’attention des développeurs.</p>
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<p>L’ouverture des données de transport prévue par la Loi Macron a accéléré la mise à disposition de jeux de données du groupe Air France-KLM. Parcours, horaires des vols, tarifs, taxes, conditions de transport, statuts des vols en temps réel… Les développeurs ont un accès direct à ces données <em>« opérationnelles »</em> via les API proposées sur le site dédié, et peuvent créer des services associés.</p>
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<p>L’entreprise qui prévoit l’organisation de hackatons et l’enrichissement des données et des niveaux d’accès proposés, conforte ainsi sa stratégie data orientée sur l’expérience client.</p>
<p><em>« L’avenir, c’est produire de manière industrielle des produits et services hautement personnalisés en toute circonstance, qui mêlent le meilleur de la compétence humaine et de la puissance du digital. C’est toute la philosophie du plan stratégique d’Air France-KLM à l’horizon 2020 »</em>, a déclaré Adeline Challon-Kemoun, directrice générale adjointe marketing, digital &amp; communication d’Air France-KLM.</p>
<h2>Big et Open data</h2>
<p>La data, qu’elle soit massive ou ouverte, est un moteur pour le groupe de transport aérien qui compte parmi ses partenaires Talend et Tibco. <em>« Air France fait partie de la petite avant-garde d’acteurs économiques mondiaux qui non seulement dispose de data à forte valeur ajoutée et en grande quantité, et qui les exploite déjà de manière ciblée et personnalisée afin de mieux servir ses clients et d’offrir plus de leviers d’action à ses personnels. Dans ce cadre, la Compagnie garantit à ses clients le strict respect de leur vie privée »</em>, a précisé le groupe Air France-KLM désormais présidé par Jean-Marc Janaillac.</p>
<p>Air France-KLM revendique près de 90 millions de passagers par an, parmi lesquels 24 millions ont opté pour son programme de fidélité Flying Blue.</p>
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<p>En savoir plus :  <a href="http://tinyurl.com/zf5yhe5" target="_blank">http://tinyurl.com/zf5yhe5</a></p>
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		<title>Air France-KLM</title>
		<link>https://www.airportbenchmarking.com/air-france-klm-passenger-innovation-experience-programme/</link>
					<comments>https://www.airportbenchmarking.com/air-france-klm-passenger-innovation-experience-programme/#respond</comments>
		
		<dc:creator><![CDATA[Karima Kouidri]]></dc:creator>
		<pubDate>Wed, 17 Feb 2016 12:25:19 +0000</pubDate>
				<category><![CDATA[Passenger services]]></category>
		<category><![CDATA[Air France]]></category>
		<category><![CDATA[FTE]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[KLM]]></category>
		<guid isPermaLink="false">https://www.airportbenchmarking.com/?p=123</guid>

					<description><![CDATA[Passenger Innovation Experience Programme A deep-dive session led by senior members of the Air France-KLM management team will tell the story of their seamless future airport vision, and how the [&#8230;]]]></description>
										<content:encoded><![CDATA[<h1 style="text-align: justify;">Passenger Innovation Experience Programme</h1>
<p style="text-align: justify;"><span id="yui_3_16_0_1_1455707075368_16263">A deep-dive session led by senior members of the Air France-KLM management team will tell the story of their seamless future airport vision, and how the airline is working to realise it. Following the presentations, the session will move into an interactive format between the panel and audience to tackle some of the bigger questions we are facing as an industry that need to be solved in the short-term to make sure we will deliver on our promises to the Customer.</span></p>
<p style="text-align: justify;">Passenger Innovation Experience Programme</p>
<p style="text-align: justify;">Read more : <a href="http://tinyurl.com/hchjxkx" target="_blank">http://tinyurl.com/hchjxkx</a></p>
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